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Expand Up @@ -119,6 +119,7 @@ Major SEO platforms that have added AI search optimization capabilities:
### Foundational Research

- [GEO: Generative Engine Optimization](https://arxiv.org/abs/2311.09735) - Princeton/Georgia Tech/Allen Institute study showing 40% visibility improvements. *Introduces 9 core optimization tactics including cite sources, statistics, and quotations strategies that showed measurable results.*.
- [What Generative Search Engines Like and How to Optimize Web Content Cooperatively](https://arxiv.org/abs/2510.11438) – This study introduces **AutoGEO**, an automated framework that learns what generative search engines prefer and rewrites content accordingly. By extracting model-driven optimization rules, it achieves up to 50% improvement in generative search visibility while maintaining engine utility.
- [GEO on ACM Digital Library](https://dl.acm.org/doi/10.1145/3637528.3671900) - Peer-reviewed publication with full methodology. *Provides testing framework for measuring GEO success across different content domains and query types.*.
- [Inside AI Search Ranking Factors](https://pallasadvisory.com/2025/03/14/inside-ai-search-decoding-how-chatgpt-perplexity-rank-your-content/) - Pallas Advisory's reverse engineering of AI ranking (March 2025). *Offers insights on how ChatGPT and Perplexity select and rank sources in their responses.*.
- [AI Platform Citation Patterns](https://www.tryprofound.com/blog/ai-platform-citation-patterns) - Analysis of how ChatGPT, Google AI Overviews, and Perplexity cite sources differently. *Wikipedia dominates ChatGPT at 47.9% of top citations; Reddit appears heavily in Gemini and Perplexity.*.
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